250% Increase in Calls in 4 Months for a Beauty Business

The Goal:

The client needed a steady flow of new clients to both salon locations.
The Costa Mesa salon was getting leads from Instagram, but the Beverly Hills location faced two major challenges:

• High competition
• High rent – with inconsistent bookings

‍Most traffic was coming from social media, but that wasn’t enough.
They needed clients who were actively searching for services and ready to book immediately.

Their Google Business Profile existed, but had no promotion, no ads, and no traction.

What We Did:

• Fully optimized the Google Business Profile – added top services, descriptions, and relevant products
• Built a review and content system: consistent photo uploads, SEO posts, and keyword-targeted procedures like buccal massage, face lifting, etc.
• Launched geo-targeted Google Ads campaigns focused on high-intent service keywords
• Set up conversion tracking to understand where bookings were coming from: maps, social media, or ads

Results in Just 4 Months:

📞  2.5x increase in inbound calls

🔗  +92% increase in website clicks

📅  Established a steady stream of new clients from Google — not just followers, but people actively searching and ready to schedule

Takeaway:

In the beauty industry, it’s not enough to simply “be on Google.”
You need to rank for the right keywords, stand out from competitors, and appear right at the moment of search.
Google = a consistent flow of high-paying clients — not just impressions.